Search Engine Optimisation

Keywords and Keyphrases

Choosing the appropriate keywords and keyphrases to gain higher search engine rankings is one of the most important search engine optimisation techniques. Keywords and keyphrases are the catalysts that lead highly targeted traffic to your website. Without competative keywords, your website will become one of the many thousands websites that fall into the black hole of cyber space and are never found again.

But which keywords and keyphrases should you use for your website? Can you be certain that your keywords are competative enough to bring you the traffic you need? How may daily searches do your keywords acheive?

Keyword Analysis

  • The art of keyword and keyphrase analysis is a complicated and drawn out process. It takes time to develop a list of keywords that are competative and used by your website visitors. In order to produce an effective list of keywords and keyphrases, not only do we look at your website visitors habits and your business, we analyse your industry and your competitors. We can find every one of your keyword competitors and analyse every aspect of their website to see how effective those keywords are. The keyword information that we gather in our advanced analysis is vast and includes:
  1. Daily Word Searches
  2. Your current page rank
  3. Your competitors current page rank
  4. Amount of online webpages using any specific keyword
  5. Amount of times a keyword is used in a webpages title
  6. Links to No 1 placement
  7. Traffic rank for No 1 placement
  8. Yahoo's pay per click bid for any specific keyword or keyphrase

All this information, and more, is analysed over and over again until we have a list of keywords and keyphrases that are optimised for performance. Armed with these keywords, your website will gain higher search engine rankings and highly targeted traffic will begin to arrive.

Ongoing Keyword and keyphrase analysis

When all of these keywords have been introduced into your website our job hasn't finished there. We analyse your website every month to see how your keywords are affecting your rankings. We will constantly tweek and tune your website until you have gained the website positioning you require, and we will keep it there. Search engine optimisation is an ongoing process that needs specialist attention, and the momentum musn't stop. We are here to give your website the attention it needs to perform like a finely tuned engine.

We have produced reports for our clients that contain up to 120 pages of very valuable information regarding the current status of your website, keyword and keyphrase analysis and what measures you can take to achieve higher search engine rankings. For your personalised search engine optimisation report, call us now on 07931 986164 or email info@bullbreed.com